If you get to work on Monday morning and you have seven different projects demanding your attention urgently, you will pick one to start with. How will you pick? Usually by selecting the project that is about to be late, or is already late.
While you’re working on this immediate red-hot item, by definition you are procrastinating on the other six. It does not make you a poor worker, after all you’re likely working more than 8 hours a day trying to keep up with the stream of urgent tasks. This cycle means that the work that for one reason or another can wait, will wait, regardless of its importance.
Breaking this cycle is not easy, as it requires a change in the culture of your organization. Looking at all the pending work and focusing your resources on the important work over the unimportant (but urgent) requires the courage to question why the unimportant work is been done in the first place.